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Microsoft complimenteert Sony voor strategie en aanpak van PS4

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Hoewel Microsoft en Sony elkaars grootste concurrenten zijn op het gebied van game consoles, zijn het beide wel professionele bedrijven. Zo feliciteerde Microsoft eerder Sony met de PlayStation 4 launch. Vervolgens feliciteerde Sony ook Microsoft met de Xbox One launch.

Phil Spencer, corporate vice president bij Microsoft Studios, gaf onlangs Sony complimenten voor de aanpak van de PlayStation 4 en de strategie rondom haar franchises.

Sony – and I’m focused on first-party because of what I do – I really respect their focus on investing in new things and creative things, what they’ve done with David Cage and Quantic Dream around Beyond: Two Souls and Heavy Rain. They stay committed to franchises even if they don’t sell 10 million units, they’ll stay committed to things.

I think that long-term commitment to franchises is important, where it’s easy to pull off the Band-Aid and move onto the next thing [if it doesn’t sell]. I respect their stick-to-it-iveness. I’ll say, they’ve done a nice job with PS4… When I think about their announcement, their clear focus on a customer, leading with the value proposition of what they’re trying to do, staying true to a vision, I think they’ve done a nice job in how they defined the PS4.

They have such iconic stories and this will seem somewhat random, but when we go back and do something like Killer Instinct, a little bit of the history of your franchise can actually be important part of people feeling connected. Obviously the history of Killer Instinct isn’t a history on Xbox, but it’s Rare’s history and I think the reaction when we announced it on-stage at E3 showed that playing to the people’s heart, I think Nintendo does that as well as anybody in terms of hitting the franchises and having huge success with them.

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