Sony: Voldoende PS4’s op voorraad tijdens feestdagen

Het is inmiddels niet meer mogelijk om op 29 november met een PlayStation 4 naar huis te gaan. Tenzij je het op tijd hebt besteld natuurlijk. Eerder berichtte we ook dat de tweede levering PS4’s vrijwel overal uitverkocht zijn. Toch is Sony ervan overtuigd dat er tijdens de feestdagen voldoende PS4’s op voorraad liggen in de winkels.

Andrew House, algemeen directeur van Sony Computer Entertainment, vertelde dat men momenteel de uitdaging aangaat om de PlayStation 4 naar zoveel mogelijk landen te verschepen. Een pittige uitdaging, aldus House:

You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East. We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long. On the other hand, we’re not engendering frustration by having a shortage of supply. I think through the holiday season that we’ll be in good supply,.

When we choose launch dates, we do it with very careful consideration. A huge factor in our determination is where we are seeing the appropriate breadth of great game experiences. There are just some basic differences in that highly networked experiences like online multiplay has taken off to a much greater degree in the US and European markets than it has in some of the Asian markets. We paid careful attention to when we had enough confidence that we would have developed from the ground up experiences that the Japanese consumer would really respond to. That was the primary decision in pushing back the launch in Japan to a slightly later time period.

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